Bloc Studios — Visual Identity

Visual identity and print collaterals for Bloc Studios at Milano Design Week 2017


Visual identity and print collaterals for Bloc Studios at Milano Design Week 2017

Based on the emerging vision of marble that involves re-thinking functional design out of industrial excess, Bloc is built on the ideas of international collaborations. The brand was founded in Carrara in 2014 with the intention of transforming raw, natural stones into thoughtful everyday objects while preserving the inherent qualities of the marble. Following the philosophy that every pieces of marble contains a unique story painting to be revealed, each piece is a unique one.

“Marble Matters”, an exhibition at the intersection of design and craftsmanship. 
The selected works of Carl Kleiner and Sabine Marcelis explore themes such as flowers interactions and light paths, both linked by material from the Bloc Studios universe: marble and natural stones.

Details of 46 pages spiral binding wire catalogue showing during Milano Design Week 2017 at the HQ of Martina Gamboni Agency.

Carl Kleiner is a Stockholm based photographer and image maker, mostly known for his still life photography.

"The posture series came from experiments with methods to control the positions of the flower in order to photograph them in poses and arrangements that made them look alive"

Taking inspiration from photographer Carl Kleiner’s 2014 series “Posture”, Kleiner and Bloc Studios have collaborated to create “Posture Vases”. The flowers, mounted on a construction of metal wires and marble bases can easily be positioned in different angles by creating sculptural shapes.

The series consists of 3 pieces:
a small base for a single flower, a larger base for a group of flowers and a round “ikebana inspired” base.

Sabine Marcelis is a designer living and working in Rotterdam the The Netherlands. 
Since graduating, she has been operating Studio Sabine Marcelis, working within the fields of product, installation and spacial design with a strong focus on materiality. Her work is characterized by pure forms which highlight material properties.

“The final shape and forms of each projects is really defined by the effect i want to expose or what the material properties demand to be highlighted” 

The Voie light series is the result of an investigation into the manipulation of light-paths. Having chosen neon ad the primary light source, the designed objects create an interception on the path the light follows through the addition of a singular extra material.
A natural progression from the resin voie lights is to experiment with the properties of a natural material. Where the material cannot be controlled od defined in the same way resin can, subtle nuances and the uniqueness of each block of stone are highlighted when lit-up.

The series consist of 3 sculptural lights:
2 table lamps and 1 wall lamp in 2 materials variations
(bianco arabescato, green onyx) and 2 neon shapes variations.